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The Malcolm McDonald Short Lectures - Boxed Set

All 10 Lectures of "A Few Minutes of Malcolm"

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In each of these 10 short lectures, lasting 10-15 minutes each, Professor Malcolm McDonald takes a deeper look at a key aspect of strategic marketing. Each lecture will provide fresh insight on the issue and a better understanding of the subject matter. The lectures are a good combination of academic research, real cases and practical tools that you can use to improve your performance.

In this bundle we have provided all 10 lectures in one convenient package at an amazing price.


Your Instructor


Professor Malcolm McDonald
Professor Malcolm McDonald
Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School.

Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller ‘Marketing Plans: How to prepare them, how to use them’, and more than one hundred articles and papers.

Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm is Chairman of Market2Win Ltd and Malcolm McDonald Consulting Ltd, and works with the operating boards of a number of the world’s leading multi-nationals.


Course Curriculum


  A Few Minutes with Malcolm McDonald - Box Set
Available in days
days after you enroll

Courses Included with Purchase



A Few Minutes of Malcolm (#01)
Making the P&L Exciting & Relevant to the Board
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#02)
A Brilliant, Easy Way To Start Marketing Planning For Your Organization
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#03)
The McDonald Organisational Health Check
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#04)
Be Successful Through FOCUS, FOCUS, FOCUS
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#05)
Be Successful Through Marketing Strategy. Don't Do The Wrong Things Efficiently !
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#06)
Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#07)
The McDonald Approach To Understanding How Your Market Works
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#08)
A Quick Way To Segment Your Market Properly
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#09)
Malcolm McDonald on SWOT Analyses That Really Work
Professor Malcolm McDonald
$15
A Few Minutes of Malcolm (#10)
The Best Tool On Planet Earth For Setting Marketing Objectives And Strategies
Professor Malcolm McDonald
$15

Original Price: $150


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
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