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Selling to Procurement: Understanding Category Management

How your products define you in the eyes of Procurement

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Procurement divide up their total spend into different categories and Category Management is how they manage that spend. It is as important to them as market segmentation is to marketers.

Understanding where your spend area fits in to their category approach has enormous implications for what you can achieve as a supplier - even with the best sales people involved.

This short course explains what it is, how it works and why it is so important for sellers to understand.


Your Instructor


David Atkinson
David Atkinson

David is a business-owning management consultant, trainer, lecturer and coach in the areas of procurement, supplier relationship management (SRM), key account management (KAM), negotiation skills development, transformation and performance management. An inspirational leader with deep knowledge and practitioner experience of the whole suite of procurement strategies, tools and techniques gained over 17 years in consumer goods, automotive and aerospace & defence. A Fellow of the Chartered Institute of Purchasing & Supply (FCIPS), also serving as a non-exec Board member for 3 years to 2005. Previously judge on CIPS Awards panel in 2005. Member of the Chartered Institute of Marketing. David also leads the UK Advisory Board of the Strategic Account Management Association (SAMA). David gained an MBA in Strategy and Procurement Management (with Distinction) from the University of Birmingham (since 2009 he is visiting lecturer to the same programme), he also lectures in SRM and negotiation on the university’s MSC for NHS Management.


Course Curriculum


  Selling to Procurement: Category Management
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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