Marketing Implementation

How To Make The Perilous Journey Successfully

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OK, so you’ve spent a lot of time and effort getting your market strategy done. Maybe you have also captured it in a great marketing plan.

Well now comes the tough bit: implementation!

Here is the interesting bit, very few marketing plans are implemented successfully and this final step in your journey is likely to be the toughest yet.

However, there is help. I am Edmund Bradford, Managing Director of Market2Win Ltd and Director of The Malcolm McDonald Academy. I have spent the last 25 years developing and implementing marketing programmes around the world. In this lecture I am going to show you how you can figure out the key threats to implementation and give you a great framework for ensuring it stays on course and avoids those rocks that have wrecked so many plans before.
With my fellow authors, Steve Erickson and Professor Malcolm McDonald, we have researched the issues and written a book on the subject. We have studied the theories, reflected on our experiences and put proven ideas together in a new way to help you make the perilous journey successfully . We will share these with you in this lecture and show you where you can go to get further support.

Your Instructor

Edmund Bradford
Edmund Bradford
Edmund Bradford is an author, consultant and game designer

He has over 20 years of experience designing and implementing strategic initiatives around the world.

Ed is a Judge at the annual UK Business Awards and a Teaching Associate at Warwick Business School.

He has written extensively on the subjects of strategic account management and strategic marketing. In addition to his many articles, he is also the co-author of Marketing Navigation: How to Keep Your Marketing Plans On Course to Implementation Success available on Amazon.

In addition to his consulting work, he produces simulation games to teach students and executives about sales and market strategy. These games are now used in several universities on MBA, Masters and Undergraduate programmes. Ed is often invited to teach on these programmes to help students understand the models and apply them to the real world.

His company experience includes work with Afton Chemicals, Brussels Airlines, Compass Group, GlaxoSmithKline, Jones Lang LaSalle, Lucas Aerospace (now Goodrich), LloydsTSB, Parker Hannifin Corporation, United Utilities and a host of small enterprises.

His work with Compass Group helped them win the 2013 Strategic Account Management Excellence Award from the highly respected Strategic Account Management Association, the first time this award has been given in Europe.

Ed holds an MBA from Warwick University, England.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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