Edmund Bradford is an author, consultant and game designer
He has over 20 years of experience designing and implementing strategic initiatives around the world.
Ed is a Judge at the annual UK Business Awards and a Teaching Associate at Warwick Business School.
He has written extensively on the subjects of strategic account management and strategic marketing. In addition to his many articles, he is also the co-author of Marketing Navigation: How to Keep Your Marketing Plans On Course to Implementation Success available on Amazon.
In addition to his consulting work, he produces simulation games to teach students and executives about sales and market strategy. These games are now used in several universities on MBA, Masters and Undergraduate programmes. Ed is often invited to teach on these programmes to help students understand the models and apply them to the real world.
His company experience includes work with Afton Chemicals, Brussels Airlines, Compass Group, GlaxoSmithKline, Jones Lang LaSalle, Lucas Aerospace (now Goodrich), LloydsTSB, Parker Hannifin Corporation, United Utilities and a host of small enterprises.
His work with Compass Group helped them win the 2013 Strategic Account Management Excellence Award from the highly respected Strategic Account Management Association, the first time this award has been given in Europe.
Ed holds an MBA from Warwick University, England.