Module 1: Introduction
This first module spells out clearly, with evidence, why we need to develop financially quantified value propositions and why not doing so will lead to depressing negotiations with customers over price.
It also spells out the devastating impact that discounts have on profitability.
It also gives overwhelming evidence of the financial benefits of developing value propositions.
If you work in the Hospitality or Tourism sector then please also download and read the QVP in the Hospitality & Tourism Sector pdf.