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Category:
Value Propositions
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Procurement (4)
Key Account Management (1)
Implementation (1)
marketing implementation (1)
Strategic Marketing (13)
Value Propositions (1)
Simulations (2)
Branding (2)
Author:
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Andrew Kearns
David Atkinson
David Cichelli
Edmund Bradford
Giorgio @ Oxford Learning Lab
Malcolm McDonald and Grant Oliver
Professor Malcolm McDonald
Professor Malcolm McDonald and Edmund Bradford
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Value Propositions
Quantified Value Propositions
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How to quantify the real value you provide
Malcolm McDonald and Grant Oliver
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