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Procurement (4)
Key Account Management (1)
Implementation (1)
marketing implementation (1)
Strategic Marketing (13)
Value Propositions (1)
Simulations (2)
Branding (2)
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Andrew Kearns
David Atkinson
David Cichelli
Edmund Bradford
Giorgio @ Oxford Learning Lab
Malcolm McDonald and Grant Oliver
Professor Malcolm McDonald
Professor Malcolm McDonald and Edmund Bradford
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The Marketing Planning for Value Programme
Available until
A Comprehensive Marketing Programme to Improve Your Firm's Future Value
9 Course Bundle
%
COMPLETE
$694
The Brand Marketing Programme
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The Role of Brands in Creating Value - Essential Courses
5 Course Bundle
%
COMPLETE
$370
Key Account Management: Global Best Practice
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How to manage big, powerful customers profitably
Professor Malcolm McDonald
%
COMPLETE
$300
Building Sales Compensation Formulas
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How To Get The Sales Force Compensation Formula Right
David Cichelli
%
COMPLETE
$750
Quantified Value Propositions
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How to quantify the real value you provide
Malcolm McDonald and Grant Oliver
%
COMPLETE
$340
Brand Marketing
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The Role of Brands in Creating Value
Professor Malcolm McDonald
%
COMPLETE
$310
How to Write a Proper Strategic Marketing Plan
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A masterclass from the world's foremost expert
Professor Malcolm McDonald
%
COMPLETE
$310
Understanding Procurement: The Kraljic Portfolio Matrix
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Understand one of the most important tools of Procurement
David Atkinson
%
COMPLETE
$200
Selling to Procurement: Understanding Category Management
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How your products define you in the eyes of Procurement
David Atkinson
%
COMPLETE
$15
The Rise of Procurement
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Why Procurement is only getting stronger
David Atkinson
%
COMPLETE
$15
How To Implement Your Marketing Project
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Learn how to apply project and change management thinking to hit your marketing targets
Andrew Kearns
%
COMPLETE
$15
A Few Minutes of Malcolm (#01)
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Making the P&L Exciting & Relevant to the Board
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#02)
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A Brilliant, Easy Way To Start Marketing Planning For Your Organization
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#03)
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The McDonald Organisational Health Check
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#04)
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Be Successful Through FOCUS, FOCUS, FOCUS
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#05)
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Be Successful Through Marketing Strategy. Don't Do The Wrong Things Efficiently !
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#06)
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Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#07)
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The McDonald Approach To Understanding How Your Market Works
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#08)
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A Quick Way To Segment Your Market Properly
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#09)
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Malcolm McDonald on SWOT Analyses That Really Work
Professor Malcolm McDonald
%
COMPLETE
$15
A Few Minutes of Malcolm (#10)
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The Best Tool On Planet Earth For Setting Marketing Objectives And Strategies
Professor Malcolm McDonald
%
COMPLETE
$15
GlobalB2B2Win: The simulation that teaches strategic marketing in a global B2B setting
Available until
How to get started and get the most out of it
Edmund Bradford
%
COMPLETE
FREE
The Malcolm McDonald Short Lectures - Boxed Set
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All 10 Lectures of "A Few Minutes of Malcolm"
10 Course Bundle
%
COMPLETE
$100
David Atkinson on Procurement - 3 Essential Short Courses
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Key Insights on Procurement: and How To Deal With Them
3 Course Bundle
%
COMPLETE
$100
Marketing Implementation
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How To Make The Perilous Journey Successfully
Edmund Bradford
%
COMPLETE
$15
SAM2Win: Supporting Video Tutorials
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How to get started and get the most out of the SAM2Win simulation
Edmund Bradford
%
COMPLETE
FREE