Businesses in Sri Lanka can now access world-class marketing programmes thanks to a partnership between local businessman, Eardley Perera and the world-renowned marketing expert, Professor Malcolm McDonald.
The programmes are delivered online through The Malcolm McDonald Academy and have been specifically designed for Sri Lankan businesses.
They are based on the highly successful workshops that Professor McDonald conducts with top executives to help them understand and apply business growth concepts. The programme content is distilled from over 30 years of rigorous research and applied practice.
“For the first time, these programmes allow businesses in Sri Lanka to easily access my thinking on how to develop effective market and customer strategies” says Professor McDonald. “This means they can access high quality teaching 24/7 at a fraction of the cost of coming to one of my executive workshops in the West.”
Malcolm is one of the world’s leading marketing professors, the author of over 50 books and a much sought-after speaker for universities and global corporations.
Simply look for the courses called: The Marketing Planning for Value Programme and The Brand Marketing Programme.