The Malcolm McDonald Academy Blog

News, Information and Insights

New Easy Access to World-Class Marketing Courses in Sri Lanka

Businesses in Sri Lanka can now access world-class marketing programmes thanks to a partnership between local businessman, Eardley Perera and the world-renowned marketing expert, Professor Malcolm McDonald. The programmes are delivered online through The Malcolm McDonald Academy and have been...

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SHAREHOLDER VALUE MEASUREMENT IS ESSENTIAL FOR EFFECTIVE KAM

There are two schools of thought about the topic of shareholder value (SV). One school, led by Hugh Davidson, argues that it leads to short-termism. The other school, to which I belong, argues that short termism has been endemic in Western economies for decades and that this has little to do with...

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