The Malcolm McDonald Academy Blog

News, Information and Insights

New Partnership with 3W Consulting Pvt Ltd

08 February, 2021
Businesses in Sri Lanka can now access world-class marketing programmes thanks to a new partnership between 3W Consulting and the world-renowned marketing expert, Professor Malcolm McDonald. The programmes are delivered online through The Malcolm McDonald Academy and have been specifically...

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SHAREHOLDER VALUE MEASUREMENT IS ESSENTIAL FOR EFFECTIVE KAM

author
Professor Malcolm McDonald
11 October, 2019
There are two schools of thought about the topic of shareholder value (SV). One school, led by Hugh Davidson, argues that it leads to short-termism. The other school, to which I belong, argues that short termism has been endemic in Western economies for decades and that this has little to do with...

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ABOUT

Professor Malcolm McDonald is one of the most famous marketing gurus on Earth. He has written over 50 books on marketing and key account management. He is also a much sought-after speaker for corporations, universities and not-for-profit organizations. Here, we provide additional news, information and insights from The Malcolm McDonald Academy for you to absorb and apply to achieve even greater success.